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Energy Drink Brand Identity
Project type
Brand Identity Study
Energy Drinks Brand Identity project was inspired by electric waves. The drink is meant to charge you like the electricity. The brand identity is based on a visual representation of electric waves. The wave shapes and colour variations represent different energy drink flavours.
The colours used lie at the opposite ends of the colour wheel spectrum to achieve the neon effect and make the brand colours pop. This emphasises the concept of energy boost and gives an electric feel to the brand identity.
Acier BAT is a dual-colour display typeface, which adds to the concept of multiple lines in the electric waves and creates an illusion of the energy flow.
